The civilization process of social development as of the period
of XX-XXI centuries caused the comprehensive development of man in the
cultural and political science fields. The intensive growth of humanitarian,
natural science and technical and technological knowledge has shaped the
sociocultural and political activity of the population. In these conditions,
political communication as a simplified version of “power-society”
relationship is transformed into a separate area of human activity, which has
a serious impact on personal identity. In modern conditions, political
communication is not just a process aimed at transmitting any information.
This is a multitude of processes where power should be considered as the
source. There is a variety of processes represented in species diversity.
Political communications in modern conditions have acquired the status of
a social institution with its structure, internal systemic links and links with
scientific knowledge, which play an important role in determining the vector
of development of society.