The article suggests the means and ways influencing the legal conscience of various states and communities' representatives in the field of legal relations in foreign countries. The purpose of the study is to identify common features of law protection measures in the field of rulemaking and public morality for building a strategy for the formation of a sustainable legal awareness and sense of justice. Methods and materials: intersubjective approach and using methods of document analysis, including posted online legal acts, training materials, and mass media; classification, generalization and synthesis. Results: on the one hand, the formation of legal awareness must base on the level of existing knowledge and the target audience (depending on such parameters as age or profession). On the other hand, it is necessary to cover all available groups of means from traditional (books, radio, direct communication and art exhibitions) to the most modern ones (computer tests and quizzes, Internet portals to maintain the transparency of relations between subjects of law, media creativity). Conclusions: the formation of legal awareness in contemporary globalized risk society should include the impact on both thinking and perception; both on legal consciousness itself, and the moral consciousness. The authors develop several ways of application of the findings adapting international standards of legal awareness to the national mentality (using the Russian example) to enhance the value of the law, which will help law enforcement specialists to provide more constructive, effective and theoretically sound reports on their activities.